Marketing Automation puts marketing on autopilot
Targeted and personalized marketing, to the right recipient, at just the right time – completely automatically.
Sæt din markedsføring på autopilot - med marketing automation
Marketing automation is a method that allows you to do targeted and personalized marketing completely automatically.
By collecting data about your subscribers' behavior, you can set up an automatic mail flow based on your subscriber behavior on your website.
With marketing automation, you can thereby create personal and valuable marketing on a massive scale – completely automatically.
For example, if a subscriber has visited your website and seen five pages of vacations to Egypt, a marketing automation system will automatically send an email to them with, for example, an offer for Egypt.
Therefore, with marketing automation, you avoid sending irrelevant emails to your readers.
In addition, you can monitor each subscribers' behavior and see how hot they are and send an offer exactly when they're ready!
Marketing automation tools
With LeadScoreApp, you can track your leads' digital footprint. See which pages your leads visit, whether they read your emails, and whether they download your files. Lead tracking gives you insight into your leads activity on the website and interest in your projects.
Lead scoring gives you an overview of your hot leads. LeadScoreApp tracks your leads' digital footprint on your website, reads their buying signals, and calculates priority lists of hot leads - which you can make into new customers.
Increase the ROI on your marketing efforts with our marketing automation tool. Send the right message, to the right lead, at the right time in the right channel. All that is possible, completely automatic with Marketing Automation.
Cross-channel marketing automation
Create targeted audiences on your social media with audiences based on scores and location in the customer journey.
Send personal and targeted emails to your customers that match their buying behavior on your website.
Use SMS as part of your marketing strategy and make sure you stay top-of-mind with your customer.
Close sales with lead scoring
Investigate any user and any action they have taken in real-time with a full timeline of all page views.
See who visits important conversion pages, leaves a basket, searches for products, opens emails, interacts with other marketing channels, and when they recently visited the website.
Close sales faster with our Lead Scoring feature. Lead Scoring helps you identify hot leads that are close to taking the final step in their buying process.
How does marketing automation work?
LeadScoreApp is anything but complex: in just 15 minutes, your system can be ready to run.
Marketing automation works by tracking visitors to your website.
Tracking starts when a reader signs up for your newsletter and clicks on a link in the letter. A cookie is then created to enable tracking of behaviour.
You will gain insight into which pages they have visited and for how long. You'll also get an insight into which emails they've opened and even know how many times they've opened the email.
By collecting behavioral data from your readers, you can therefore use it as fuel in marketing automation.
LeadScoreApp collects all the data it can, whether your readers through tracking and then segments and profiles them automatically.
The system will therefore detect the buying signals, interests and trends of each reader. After that, LeadScoreApp will automatically nurture your readers and turn them into leads and eventually to customers.
Marketing Automation converts multiple leads
Use Marketing Automation to communicate with just the right leads at the right time, so each lead receives a newsletter based on what they've been looking at inside the website or how far they are in their own buying process. This warms up well during your leads, so they can turn into ready-to-buy leads.
LeadScoreApp allows you to work closely with Facebook to enable you to start retargeting on Facebook based on a lead's behavior.
Marketing in Customer Journey
Up to 90% of the leads you generate through inbound marketing are not ready to be called by a seller or make a purchase. They are still at an early stage in the customer journey and must first mature and qualify before they are ready for that kind of dialogue.
Track digital footprint
Close sales with perfect timing
Close the sale with perfectly timed emails with our lead scoring feature. Lead scoring helps you identify hot leads that are close to taking the final step in their buying process.
Gains from LeadScoreApp:
Lead Generation Blog
Marketing automation, allows you to send the right content, to the right leads, at just the right time.
Within the travel industry, the customer's interests vary all the time. The solution is automatic marketing, personal marketing to the right recipient.