B2B Lead generation!
How to fill your sales pipeline with hot leads...

With LeadScoreApp you can see which companies are visiting your website and automatically nurture them with personalized email marketing.

B2B leadgenerering og automatisk leadpleje

Lead generation is a process that ensures a constant stream of newly qualified leads for the sales department. 

Marketing Qualified Leads are leads that have shown an interest in your business and are ready to receive marketing.
Qualified Sales Leads are leads that are warmed-up and are ready to be contacted by Sales.

Read more about all the concepts for lead generation here.

B2B lead generation and automatic lead nurturing

Lead generation is a process that ensures a constant stream of newly qualified leads for the sales department. 

1. Catch the audience's attention

Always start advertising your business – you will never get new customers if the customer doesn't know who you are. So who is your target audience and what message can catch their attention in which channel?

2. Convert traffic to Leads

The next step is to harvest contact information. You do this with forms for ordering ebooks, white papers, online guides or online courses. The more valuable the content you have on offer, the more likely you are to get a request for it – and then you have a lead.

3. Nurture leads into hot leads

You have to solve their problems. Therefore, you must have content on the website that matches the searches that customers make to resolve their problems. The more problems you solve, the more trust and preference you gain from your potential customers.

Leads need to be heated up to make a purchase. This is done with both Automatic and personal emails, which should help show the customer that they have found the right solution to their problem.

4. Get sales focused on hot leads

When a lead is assessed to be a sales qualified lead, it is important that they are passed on to sales staff ASAP. Timing and quick response are paramount when a lead is ready to talk to a salesperson.

Lead generation marketing funnel
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Close sales with lead scoring

Investigate any user and any action they have taken in real-time with a full timeline of all page views. 

See who visits important conversion pages, leaves a basket, searches for products, opens emails, interacts with other marketing channels, and when they recently visited the website. 

Close sales faster with our Lead Scoring feature. Lead Scoring helps you identify hot leads that are close to taking the final step in their buying process.

A platform for lead generation and lead nurturing

Here you get the tools for sales and marketing to take advantage of the digital footprint. We connect the processes in sales and marketing closely so that the two disciplines work according to a common goal. More customers - to sell to - over and over again...

Lead Tracking

With LeadScoreApp, you can track your leads' digital footprint. See which pages your leads visit, whether they read your emails, and whether they download your files. Lead tracking gives you insight into your leads activity on the website and interest in your projects.

Lead Scoring

Lead scoring gives you an overview of your hot leads. LeadScoreApp tracks your leads' digital footprint on your website, reads their buying signals, and calculates priority lists of hot leads - which you can make into new customers.

Marketing automation

Marketing Automation

Increase the ROI on your marketing efforts with our marketing automation tool. Send the right message, to the right lead, at the right time. All possible automatically with Marketing Automation.

Customer Journey

See where your leads are in their Customer Journey and create relevant and personalized marketing that hits them where they have a need.


Get a full overview of which companies are visiting your website. This means that you can be more proactive in your sales.


Categorize leads into different segments or create dynamic rules that handle the segmentation for you automatically.

Social Media Profiling

We scan 35 social media sites and retrieve publicly available information and add it to the profile.

Retargeting Audience

Create targeted lists for follow-up with targeted messages on Facebook and other media.


Get a new approach to CRM, where we put your website at the center of processing your leads and customers.

Fill your sales pipeline with more qualified leads

The lead scoring, lead tracking and marketing automation features provide you with warm and sales-ready leads.

No more cold-calling

LeadScoreApp makes your sales work easier. Start each day with a list of businesses that you can turn into new customers. Here you will find companies that you know are qualified because they actively found your website and invested time in researching your products.

With a lead score model, you can specify that: product pages should have a high score; other product specific pages an intermediate score; and very general pages a small score. That way, with a points system, you will be able to see who your hot companies are and easily prioritize your precious time on the hottest companies.  

Perfect timing on meeting booking

Don't fall into the trap of thinking that anyone interested in dialogue will fill out the contact form or click through to the contact page and call you. In LeadScoreApp, you'll find companies that are in the middle of a research phase, where it's perfect timing to offer them insight and clarification. You can see everything they've read on the website, so you can target your conversation correctly by looking at the visitor history.

Focus sales on hot leads

Lead scoring solves an important problem — it keeps your salespeople focused on your best leads, so they don't waste time on cold contacts. Lead scoring lets you prioritize your leads according to how ready-to-buy they are.

Today, 80% of purchase decisions have moved to websites where buyers read about the pros/cons of products, delve into specifications and look at user reviews. By monitoring which pages and types of content a lead reads on the website you can get an indication of how far a lead is in the buying process.

Do not lose leads and sales fall through the cracks

It doesn't matter when the follow-up on the offer happens. If you call too early, the customer has not read the offer and you will be greeted with "I will call you back if it becomes relevant".

If you contact the customer at the time he has just read the offer, then you might instead be greeted with "It looks interesting, but I have a question for ..."

The customer is ready to talk to a sales professional who can remove purchase blockages, create preferences and close the offer.

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Lead Generation Blog

It is important to have a newsletter when you are a B2B company. Learn how to create the optimal newsletter for your business. 

Psychology plays a bigger role in your B2B Sales than you think. If you understand the psychology behind your target audience, then it will be easier for you to build a close relationship with them.

Although some believe that email marketing is a dying marketing form, it is actually still the best way for companies to get in touch with their targetaudience.

Gør som vores andre kunder og få flere leads og mere salg

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